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We See You
Our campaign to make dementia carers visible
We want dementia carers to know that wherever they live across the UK, whatever challenges they are experiencing and however invisible they feel, we know they are there. And, we are here to help.
Dementia carers often tell us that they feel invisible. Some feel trapped in their own homes as they are unable to leave the person that they are caring for. Others feel increasingly isolated as their own lives and identities go on hold as their caring responsibilities take over. Frances Lawrence, CEO, Dementia Carers Count
This September, we’re excited to launch our new campaign We See You.
Our first ever big advertising campaign is being supported by the JCDecaux Community Channel on digital Out-of-Home sites across the UK.
We are proud to support Dementia Carers Count and their We See You campaign, helping to shine a light on the unseen and often overwhelming experiences of dementia carers. Through the JCDecaux Community Channel, we’re committed to using the power of Out-of-Home to give visibility to important causes. We hope this campaign will not only raise awareness but also ensure that more carers across the UK feel recognised, valued, and less alone. Chris Dooley, Head of Social Impact at JCDecaux UK
We are incredibly grateful to JCDecaux Community Channel for giving us the opportunity to raise awareness of the invisibility of dementia carers and to highlight that we are here to help. Julia Mazorodze, Director of Communications and Growth, Dementia Carers Count
Dementia will affect one in two of us in our lifetimes. Caring for a loved one with dementia is often tough and exhausting. People don’t realise how all-consuming it can be. Few are aware of what help is available. Many dementia carers struggle to cope and nine in ten reach crisis point.
We worked closely with the wonderful creative agency Intro to develop our campaign. It deliberately draws attention to dementia carers in their own homes, who would otherwise remain unseen.
We utilised graphic elements from the Dementia Carers Count branding to create a design that makes the dementia carer not only visible but the focal point of the campaign. The bold brand colours, typography and graphic style are designed to catch the viewer’s eye and quickly communicate that help is available to dementia carers. Ian Eves, Intro
We shared initial drafts of the adverts with dementia carers to incorporate their feedback into the final designs. We are also working with dementia carers to share their experiences of caring throughout our campaign.
Our Out of Home campaign adverts will be complemented by a digital campaign across our social media channels. This will include dementia carers’ stories and details of the help that they have received from us.
Lesley lives in Scotland is a full time carer for her mum. She was struggling to cope and came across our details.
Lesley joined one of our online support groups for dementia carers and took part in a series of six sessions facilitated by one of our specialists. She was able to connect with other carers and benefit from peer support as well as advice and guidance from a dementia expert.
Find out more about Lesley’s caring experienceI was a 55-year-old child paddling furiously below the surface (and screaming a lot above it) during my first six months of being a full time unpaid carer to my 81 year old mum. I was all but sinking…and this felt like a lifeline.
I felt very personally and compassionately heard and respected for everything I was trying to do and be for Mum. I felt seen and validated in a way I hadn’t been before. We all had space to share, ask, cry, vent, whatever we needed. I continue to be grateful to Dementia Carers Count for the opportunity to participate in such a deeply relevant and valuable series of calls. Lesley, dementia carer
Through our We See You campaign, we hope to raise awareness of the challenges of dementia care and draw attention to the help that we offer. We want to support more dementia carers like Lesley.
Sources
1 in 2 of us will care for someone with dementia or need dementia care ourselves or both.
Nine in ten dementia carers are reaching crisis point.
About JCDecaux
Every day millions of people interact with JCDecaux’s digital poster advertising sites in cities across the UK. From the top 30 cities to the highest-indexing shopping malls, major rail hubs, iconic roadside poster sites and airports, our network of Out-of-Home digital screens is a powerful platform that is effective, inclusive, sustainable and ‘gives back’ – with 50% of advertising revenues funding valuable public services including bus shelters. Giving back to the community has always been at the heart of our business, ever since our founder Jean-Claude Decaux had an idea to provide and maintain bus shelters free of charge paid for by the advertising posters displayed on them. Today, our JCDecaux Community Channel enables not-for-profit, community, charitable and arts organisations to access Out-of-Home, in line with our purpose and values.
About Intro
Intro is an independent creative agency producing branding, 360 campaigns and event visuals for a broad range of clients including Warwick University, Stand Up To Cancer and Royal Museums of Greenwich.
We campaign with dementia carers on the issues that matter to them. We also provide free, confidential practical and emotional support to carers, through online information and resources, support groups and our Carer Support Line. Call 0800 652 1102 Monday to Friday 9 – 5.
Angelie lives in London and cares for her mum, while trying to juggle work as well. She has participated in our online groups and benefitted from some counselling sessions.
Share your experiences and views in our 2025 survey and help us improve the support available to dementia carers
Lesley lives in Scotland and is a full time carer for her mum. She was struggling to cope when she came across our details and took part in one of our online support groups.
