Strategy and Impact
Strategy and Impact
Our strategy, running from 2024 – 2026, seeks to match our resources, and our expertise from working with dementia carers day in day out, with what carers tell us they really need: more support.
Support. Campaign. Sustain. Our 3 year strategy
Carers need support for their own wellbeing, and ability to carry on meeting the challenges of their journey as a dementia carer. And support to change the system that ignores them and takes carers for granted.
That’s why we’re investing heavily in
- one to one confidential support through our Carer Support Line
- online advice and information available on demand
- new online support groups where carers can connect
And we’re committed to equipping and empowering carers to campaign with us for the things that matter to them.
Read our strategy
Our impact
We’re proud to have supported over 63,000 people online, on the phone and in groups since the launch of our flagship Carer Support Service in 2023. Carers describe the bespoke, wraparound support they receive from our telephone service as ‘life-changing’.
Read about our impact in 2025
2026 Evaluation of our service
In May 2026, independent research agency Apteligen presented the findings of their evaluation into our Carer Support Service.
We’re proud to see our work described as ‘the missing part of the puzzle’ for dementia carers, and excited to understand how our ‘specialist intermediary’ service model can strengthen the whole health and social care ecosystem around dementia and dementia care.
Key findings
Strategy and Impact
Learn more in our short explainer video (created with the help of AI), or dive into the full report below.
Where our money comes from, and how we spend it
Funding sources
During 2025, £46k of our income came from our investments. Our biggest source of income was donations, which totalled £82k, closely followed by grants at £80k, then charitable activities at £61k.
How we spend income
For every £1 we spend, 70p goes on running our services and campaigns. We invest 30p into becoming sustainable by raising funds, so we can help dementia carers long into the future.
Thank you to our generous funders
And to M J C Stone Charitable Trust, Harapan Trust, The Dischma Charitable Trust, The Union of the Sisters of Mercy of Great Britain, The Molitor Charitable Trust, William Allen Young Charitable Trust, The Edna Johnson Will Trust Charity, Himat Tanna Charitable Trust, Baron Davenport’s Charity, The Stockwell / Cliffe Charitable Trust, The Privy Purse Charitable Trust, The Tula Trust Limited, Schuster Charitable Trust, Miss Pannett Charitable Trust, The Sir Cliff Richard Charitable Trust, The Ardwick Trust, Ian Askew Charitable Trust, The Bonhomie United Charity Society and Lillie Johnson Charitable Trust.