Strategy and Impact
Strategy and Impact
Our strategy, running from 2024 – 2026, seeks to match our resources, and our expertise from working with dementia carers day in day out, with what carers tell us they really need: more support.
Support. Campaign. Sustain. Our 3 year strategy
Carers need support for their own wellbeing, and ability to carry on meeting the challenges of their journey as a dementia carer. And support to change the system that ignores them and takes carers for granted.
That’s why we’re investing heavily in
- one to one confidential support through our Carer Support Line
- online advice and information available on demand
- new online support groups where carers can connect
And we’re committed to equipping and empowering carers to campaign with us for the things that matter to them.
Read our strategy
Our impact
We’re proud to have supported over 55,000 people online, on the phone and in groups since the launch of our flagship Carer Support Service in 2023. Carers describe the bespoke, wraparound support they receive from our telephone service as ‘life-changing’.
Read about our impact in 2024
Where our money comes from, and how we spend it
Funding sources
During 2024, £213k of our income came from our investments. Our next biggest source of income was grants, which totalled £107k, then charitable activities at £42k and donations at £32k.
How we spend income
For every £1 we spend, 67p goes on running our services and campaigns. We invest 33p into becoming sustainable by raising funds, so we can help dementia carers long into the future.
Thank you to our generous funders
And to The Union of the Sisters of Mercy of Great Britain, The Molitor Charitable Trust, William Allen Young Charitable Trust, The Edna Johnson Will Trust Charity, Himat Tanna Charitable Trust, Baron Davenport’s Charity, The Stockwell / Cliffe Charitable Trust, The Privy Purse Charitable Trust, The Tula Trust Limited, Schuster Charitable Trust, Miss Pannett Charitable Trust, The Sir Cliff Richard Charitable Trust, The Ardwick Trust, Ian Askew Charitable Trust, The Bonhomie United Charity Society and Lillie Johnson Charitable Trust.
Read our Annual Report and Accounts
- 2024 Annual Report and Accounts
- 2023 Annual Report and Accounts
- 2022 Annual Report and Accounts
- 2021 Annual Report and Accounts
- 2020 Annual Report and Accounts
- 2019 Annual Report and Accounts