Dementia Carers Count welcomes FSB Insurance Service as a new partner

Choosing a Charity of the Year as a business can be hard because there are so many great causes out there. With dementia expected to rise by 40% in 15 years, being a dementia carer is something that will align with the experience of employees everywhere, in all businesses.

From our very first meeting, it was clear that FSB Insurance Service cares about making a difference. Their fundraising has gone from strength to strength over the years, showing the team’s dedication – even through physically gruelling challenges! They understand behind every statistic is a real person giving their all to someone living with dementia, and they want to help them, which is inspiring.

Partnering with a charity helps to raise awareness of important social issues, so when companies like FSB Insurance Service get behind us, it starts conversations around caring, breaks down stigma, and shows dementia carers that they are not alone. Satya Cashman, Corporate Partnerships Manager, Dementia Carers Count

The charities we choose to support often have a personal connection to our staff, and that’s what makes our fundraising work so meaningful. Previously we had limited awareness of the challenges dementia carers face. Now a few staff are going through this, or have experienced it in the past, so choosing Dementia Carers Count as our Charity of the Year is the perfect fit.

After listening to a presentation from the charity, it was eye-opening to learn that one in two of us will be affected by dementia in our lifetime and that nine out of ten carers are at breaking point. The need for Dementia Carers Count is clearer than ever. We’re committed to doing everything we can to raise as much money as possible – through the fun stuff, such as cake sales and pancake days, as well as tougher challenges, that take blood, sweat and tears. Katie Freemantle, Managing Director, FSB Insurance Service