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Lara Cooper

Lara has worked in marketing and communications since 2000, with a particular focus on strategic planning and a keen understanding of the not-for-profit sector. Lara was a graduate trainee at advertising agency Bates UK, moving on to run central government campaigns such as smoking cessation and 5 A DAY at the Central Office of Information. As Campaigns Director at Media Trust, Lara led a newly formed team to run campaigns in partnership with charities, government and the media industry. She has advised on strategic communications for various government Departments and charities, and her passion lies in helping organisations to think more commercially, to ensure that they survive into the future.